CRO-01Product → Bag → Checkout
The product page says ‘shipping calculated at checkout’. A shopper has to start checkout before learning the total cost.
THE FIX
Show a delivery estimate or free-shipping threshold beside the add-to-bag button.
The confusing click. The missing reassurance. The reason they leave. See your Shopify store through a customer's eyes — and know what to fix.
Product information, imagery and first impressions.
A score is a starting point. The useful part is knowing what happened, why it matters, and what to change.
The product page says ‘shipping calculated at checkout’. A shopper has to start checkout before learning the total cost.
Show a delivery estimate or free-shipping threshold beside the add-to-bag button.
Material and sizing information sit below the main purchase action in this example.
Bring essential product details into the buying area and link to the full specifications.